PRESENTED BY ADGEAR

TRAFFIC QUALITY SUMMIT

 

 

MAY 8 TORONTO

TRAFFIC QUALITY SUMMIT

ABOUT TRAFFIC QUALITY SUMMIT

The AdGear Traffic Quality Summit is designed as a participant-driven open forum on one of the biggest challenges facing online media buying today – a topic often mentioned but rarely explored in depth – fraud, bots, and bad actors in the automated media buying space.

 

Technology providers, publishers, networks, exchanges, advertisers and agencies all have a vested interest in addressing ad fraud. With the exception of the advertisers, most stakeholders gain short-term benefit from the presence of fraud, but all agree that combating fraud to the point of extinction is vital to the long-term health and viability of programmatic buying across all channels.

 

The AdGear Traffic Quality Summit is being convened to facilitate open dialogue and recognize that meaningful action around the fraud issue is only possible if a broad group of stakeholders understand the challenges and commit to combating this issue.

 

The AdGear Traffic Quality Summit is an open registration event, but participation-mandatory. We're all part of the solution.

 

RTB Traffic Quality

Addressing Fraud  Problem

Machine Learning

Solving 2014 RTB Challenges

ORGANIZER

AdGear is a digital advertising technology company, providing platforms and services to publishers, advertisers and media agencies.

 

We operate a full-stack advertising platform enabling our customers to innovate with formats, audience data, reporting, pricing and distribution strategies. Leveraging our DNA as a technology company, AdGear is focused on empowering innovators who want to leverage our experience as the pipes and plumbing of ad technology to empower their innovative approaches.

 

Used in combination or as standalone, our publisher ad server, agency ad server and demand side platforms enable publishers, networks, agencies, e-commerce websites and other service providers to deliver leading edge ad serving, attribution modelling, performance marketing, retargeting and audience extension.

PRESENTING PARTNER

Datacratic is an enterprise software company that has developed a machine learning and artificial-intelligence technology platform which enables real-time machine based decisioning to be deployed into a wide range of applications. Datacratic’s product offering is currently focused on the marketing technology vertical including solutions for Data Management Platforms (DMPs), Demand Side Platforms (DSPs), Agency Trading Desks (ATDs), E-Commerce Web Sites, Ad Networks and others in the real-time marketing ecosystem. The company was founded in 2010 and commercialized their first product release in 2012. Datacratic is headquartered in Montreal with offices in New York City and is privately held with backing from Real Ventures and BDC Venture Capital.

SPEAKERS

Joanna O'Connell

Director of Research

AdExchanger

Corby Fine

VP, Business Development, Platforms and Innovation, Rogers Communications

James Prudhomme

CEO

Datacratic

 

Andrew Casale

Vice President Strategy

Casale Media

 

Kevin Bartus

President & CEO

Ideon Media

 

Heather Forrester

VP, Sales – Shopper Marketing, Ad Network, and Media,

TC Media

 

Steve Melles

Director of Globe Alliance and Business Development The Globe and Mail

 

Suat Alaybeyoglu

Director, Digital Acquisition American Express

 

Mary Broadfoot

Director - Operations & Yield

JUICE Mobile

 

Alex Gardner

VP Platform Solutions, Index Casale Media

 

Vlad Stesin

Co-founder,

Vice President, Product AdGear

 

Drew Bradstock

Senior Product Manger

AdX, Google

Ben Cormier

Vice President, Platform Solutions

AdGear

Tom Fotheringham

General Manager - Canada

Accuen

 

Bosko Milekic

Co-founder,

Chief Technology Officer

AdGear

Alexandre Hénault

General Manager, Partner

Magnet Intell

 

EVENT AGENDA

KEYNOTE DELIVERED BY JOANNA O'CONNELL

Joanna O'Connell

Director of Research

AdExchanger

Joanna O'Connell joined AdExchanger as Director of Research in September 2013 to develop proprietary research and thought leadership on the future of marketing technology, and be the voice of the marketer in a rapidly evolving ecosystem.

 

Prior to joining AdExchanger, Joanna served as Principal Analyst at Forrester Research for over three years, serving marketing leadership professionals and covering programmatic digital media buying, audience and data management and multi-channel measurement. She has more than 13 years of experience in the interactive marketing industry, beginning her career at Avenue A in New York City as a digital media planner, later serving as a founding member of Razorfish's ATOM Systems agency trading desk and more recently running Brand Relations for the Audience on Demand practice at VivaKi (Publicis). Joanna has been featured on NPR and is a frequent speaker and panelist.  Joanna graduated Phi Beta Kappa from Vassar College with a BA in Psychology.

Joanna O'Connell, Director of Research, AdExchanger

Andrew Casale, Vice President Strategy, Casale Media

Drew Bradstock, Senior Product Manager, AdX, Google

James Prudhomme, CEO, Datacratic

Heather Forrester, VP, Sales – Shopper Marketing, Ad Network, and Media, TC Media

MODERATOR - Bosko Milekic, CTO, AdGear

BARBARIANS AT THE GATE: BAD DISPLAY AD TRAFFIC AND WHAT AD TECH CAN DO ABOUT IT

Bosko Milekic, CTO, AdGear

James Prudhomme, CEO, Datacratic

Alex Gardner, VP Platform Solutions, Index by Casale Media

Kevin Bartus, President and CEO, Ideon Media

Alexandre Hénault, General Manager and Partner at Magnet Intell

Steve Melles, Director of Globe Alliance and Business Development, The Globe and Mail

MODERATOR - Ben Cormier, Vice President, Platform Solutions, AdGear

Tom Fotheringham, General Manager - Canada, Accuen

Suat Alaybeyoglu, Director, Digital Acquisition, American Express

Corby Fine, VP, Business Development, Platforms and Innovation, Rogers Communications

Mary Broadfoot, Director of Operations, JUICE Mobile

MODERATOR - Vlad Stesin, VP Product, AdGear

 

 

 

Town Hall format

MODERATOR - Joanna O'Connell, Director of Research, AdExchanger

REGISTRATION AND COFFEE

8:00 AM

RTB & THE PROGRAMMATIC TRADING OPPORTUNITY IN THE CONTEXT

OF AD FRAUD: ARE WE SWIMMING UPSTREAM OR DOWNSTREAM ?

9:35 AM

11:00 AM

RISE OF THE MACHINES:

MACHINE LEARNING IN A WORLD OF NON-HUMAN TRAFFIC

A PUBLIC HANGING? IS ASSIGNING BLAME IN THE AD FRAUD WORLD USEFUL,

OR EVEN POSSIBLE ?

11:25 AM

THE PROMISE OF PROGRAMMATIC: DISPLAY, MOBILE, VIDEO, TV

12:00 PM

THE ROAD AHEAD: WHAT CHALLENGES NEED SOLVING IN THE NEXT 12 MONTHS,

WHO'S SOLVING THEM, AND WHAT WILL APRIL 2015 LOOK LIKE ?

12:35 PM

NETWORKING LUNCH

1:10 PM

KEYNOTE - THE STATE OF PROGRAMMATIC MEDIA: THE CURRENT STATE OF PROGRAMMATIC MEDIA BUYING AND KEY DIFFERENCES IN BEHAVIOUR ACROSS MARKETERS, AGENCIES, PUBLISHERS AND TECHNOLOGY VENDORS

9:00 AM

ADGEAR WELCOME ADDRESS

8:45 AM

COFFEE BREAK

10:40 AM

10:05 AM

EVENT PHOTOS

TRAFFIC QUALITY SUMMIT

One Day in Pictures

EVENT ADDRESS

Event Location: The Burroughes, 639 Queen Street West, Toronto, Suite 600

Montreal Office: 514 394 7951     Toronto Office: 416 848 4192