ABOUT TRAFFIC QUALITY SUMMIT
The AdGear Traffic Quality Summit is designed as a participant-driven open forum on one of the biggest challenges facing online media buying today – a topic often mentioned but rarely explored in depth – fraud, bots, and bad actors in the automated media buying space.
Technology providers, publishers, networks, exchanges, advertisers and agencies all have a vested interest in addressing ad fraud. With the exception of the advertisers, most stakeholders gain short-term benefit from the presence of fraud, but all agree that combating fraud to the point of extinction is vital to the long-term health and viability of programmatic buying across all channels.
The AdGear Traffic Quality Summit is being convened to facilitate open dialogue and recognize that meaningful action around the fraud issue is only possible if a broad group of stakeholders understand the challenges and commit to combating this issue.
The AdGear Traffic Quality Summit is an open registration event, but participation-mandatory. We're all part of the solution.
Programmatic Traffic Quality
Addressing RTB Fraud
Old and New
Addressing 2015 RTB Challenges
AdGear is a digital advertising technology company, providing platforms and services to publishers, advertisers and media agencies.
We operate a full-stack advertising platform enabling our customers to innovate with formats, audience data, reporting, pricing and distribution strategies. Leveraging our DNA as a technology company, AdGear is focused on empowering innovators who want to leverage our experience as the pipes and plumbing of ad technology to empower their innovative approaches.
Used in combination or as standalone, our publisher ad server, agency ad server and demand side platforms enable publishers, networks, agencies, e-commerce websites and other service providers to deliver leading edge ad serving, attribution modelling, performance marketing, retargeting and audience extension.
Olive Media is a strategic media partner that turns big ideas into highly impactful campaigns that engage Canadians, delivering trusted results for advertisers across all digital platforms. Through Olive Elite+, Olive offers exclusive cross-platform access to some of the best brands on the web, including NYTimes.com, thestar.com, lapresse.ca, aufeminin.com, Allrecipes.com and CarandDriver.com. With Olive Audience, Olive drives results with a suite of branding and performance solutions leveraging exclusive first-party data, creative solutions and brand-safe, hand-picked inventory across desktop and mobile platforms. Advertisers can also access Olive`s brand-safe, high quality and human audited inventory exclusively through OPX, the Olive Private Exchange.
SPEAKERS FROM OUR 2014 EVENT
Director of Research
VP, Business Development, Platforms and Innovation, Rogers Communications
Vice President Strategy
President & CEO
VP, Sales – Shopper Marketing, Ad Network, and Media,
Director of Globe Alliance and Business Development The Globe and Mail
Director, Digital Acquisition American Express
Director - Operations & Yield
VP Platform Solutions, Index Casale Media
Vice President, Product AdGear
Senior Product Manger
Vice President, Platform Solutions
General Manager - Canada
Chief Technology Officer
General Manager, Partner
2014 SUMMIT AGENDA
KEYNOTE DELIVERED BY JOANNA O'CONNELL
Director of Research
Joanna O'Connell joined AdExchanger as Director of Research in September 2013 to develop proprietary research and thought leadership on the future of marketing technology, and be the voice of the marketer in a rapidly evolving ecosystem.
Prior to joining AdExchanger, Joanna served as Principal Analyst at Forrester Research for over three years, serving marketing leadership professionals and covering programmatic digital media buying, audience and data management and multi-channel measurement. She has more than 13 years of experience in the interactive marketing industry, beginning her career at Avenue A in New York City as a digital media planner, later serving as a founding member of Razorfish's ATOM Systems agency trading desk and more recently running Brand Relations for the Audience on Demand practice at VivaKi (Publicis). Joanna has been featured on NPR and is a frequent speaker and panelist. Joanna graduated Phi Beta Kappa from Vassar College with a BA in Psychology.
Joanna O'Connell, Director of Research, AdExchanger
Andrew Casale, Vice President Strategy, Casale Media
Drew Bradstock, Senior Product Manager, AdX, Google
James Prudhomme, CEO, Datacratic
Heather Forrester, VP, Sales – Shopper Marketing, Ad Network, and Media, TC Media
MODERATOR - Bosko Milekic, CTO, AdGear
BARBARIANS AT THE GATE: BAD DISPLAY AD TRAFFIC AND WHAT AD TECH CAN DO ABOUT IT
Bosko Milekic, CTO, AdGear
James Prudhomme, CEO, Datacratic
Alex Gardner, VP Platform Solutions, Index by Casale Media
Kevin Bartus, President and CEO, Ideon Media
Alexandre Hénault, General Manager and Partner at Magnet Intell
Steve Melles, Director of Globe Alliance and Business Development, The Globe and Mail
MODERATOR - Ben Cormier, Vice President, Platform Solutions, AdGear
Tom Fotheringham, General Manager - Canada, Accuen
Suat Alaybeyoglu, Director, Digital Acquisition, American Express
Corby Fine, VP, Business Development, Platforms and Innovation, Rogers Communications
Mary Broadfoot, Director of Operations, JUICE Mobile
MODERATOR - Vlad Stesin, VP Product, AdGear
Town Hall format
MODERATOR - Joanna O'Connell, Director of Research, AdExchanger
REGISTRATION AND COFFEE
RTB & THE PROGRAMMATIC TRADING OPPORTUNITY IN THE CONTEXT
OF AD FRAUD: ARE WE SWIMMING UPSTREAM OR DOWNSTREAM ?
RISE OF THE MACHINES:
MACHINE LEARNING IN A WORLD OF NON-HUMAN TRAFFIC
A PUBLIC HANGING? IS ASSIGNING BLAME IN THE AD FRAUD WORLD USEFUL,
OR EVEN POSSIBLE ?
THE PROMISE OF PROGRAMMATIC: DISPLAY, MOBILE, VIDEO, TV
THE ROAD AHEAD: WHAT CHALLENGES NEED SOLVING IN THE NEXT 12 MONTHS,
WHO'S SOLVING THEM, AND WHAT WILL APRIL 2015 LOOK LIKE ?
KEYNOTE - THE STATE OF PROGRAMMATIC MEDIA: THE CURRENT STATE OF PROGRAMMATIC MEDIA BUYING AND KEY DIFFERENCES IN BEHAVIOUR ACROSS MARKETERS, AGENCIES, PUBLISHERS AND TECHNOLOGY VENDORS
ADGEAR WELCOME ADDRESS
TRAFFIC QUALITY SUMMIT
One Day in Pictures